Bugle

Focused on authenticity and empowerment, Bugle is an upcoming video-based social media app. When I started on the branding for Bugle, I knew it would be important to show my process. The client had been through months of logo iterations with other designers. They were getting frustrated with a lack of exploration which made it difficult for them to be happy with the final result. Throughout the process, I not only showed them a clean design, but I showed them the thought behind each design decision. In the end, the client landed on a simple, colorful, and uplifting brand identity that easily conveyed the energy and mission of the app.