Commercial-level branding without the corporate fluff

High-end design for brands ready to go big.

RIP to your
OG branding

You’ve been in business long enough to see that you’ve outgrown your original branding. That first logo served you well, but you’re growing. It’s time your branding mirrored your success.

Working with me is like going from the particle board of IKEA to the polished walnut of West Elm – a serious upgrade. Together, we’ll explore how design and brand strategy work together to strengthen and elevate your identity.

Branding Services

When you hear the word branding, a solid logo is likely what comes to mind. While logos are essential, they’re only a piece of your overall brand.

My branding packages go beyond the surface of a logo. We’ll discover your brand persona, strategize how to own that persona, and bring it to life through design.

Branding, Vision and Design Exercises


Mood Boards


Color and Typography Systems


Brand Guidelines


Complete Logo Suite


And More

Hi, I’m Abby.

After seven years of working as an Art Director and Designer in the advertising industry, I knew I needed to do more than push the needle for large corporations. Wanting to create work that matters for people who care, I went freelance in 2020 and founded Kallenbach Creative.

It’s my mission to make agency-level expertise accessible to small business owners.

Abby blew me away with each and every step of the design process. She helped guide me along her methodology and made me feel like she saw me and my company’s needs.

Jessica K.

New Lyfe Accounting