Design That Matters for Brands That Care
RIP to your
OG branding
You’ve been in business long enough to see that you’ve outgrown your original branding. That first logo served you well, but you’ve entered a new era.
You’ve refined your product. You’ve identified your customers. You’ve solidified your beliefs. It’s high time your brand reflected all of that progress.
Working with me is like going from the particle board of IKEA to the polished walnut of West Elm–a serious upgrade.
Whether your brand needs an evolution or a revolution, we’ll explore how design (backed by strategy) can strengthen your business.
Branding Services
You hear the word “branding” and what comes to mind? A logo.
And while a good logo is essential (and my preferred starting point), it’s not what makes your business a brand.
A brand comes from consistency. It’s the vibe you curate across your entire marketing ecosystem, from your logo to your newsletters to your merch.
My branding packages go beyond the surface of a logo. We’ll discover your brand persona, strategize how to own that persona, and bring it to life through design so it connects your business to the right audience.
Branding packages can include:
- Branding, Vision and Design Exercises
- Mood Boards
- Full-Color Logo Options With Mockups
- Color and Typography Systems
- Complete Logo Suite
- Brand Guidelines
Additional marketing assets can include:
- Branded Merchandise
- Social Posts
- Email Newsletters
- Websites
- Printed Brochures, Booklets, One-Sheets, etc.
- Art Direction for Photography
- Digital Ads, Presentations, Banners, etc.
- Tradeshow Materials
- And More
Hi, I’m Abby.
After seven years of working as an Art Director and Designer in the advertising industry, I’d built a skillset I was eager to share with smaller brands. Wanting to create work that matters for people who care, I went freelance in 2020 and founded Kallenbach Creative.
It’s my mission to make agency-level expertise accessible to small business owners.
Abby blew me away with each and every step of the design process. She helped guide me along her methodology and made me feel like she saw me and my company’s needs.
New Lyfe Accounting
