Happy Horman Designs

Happy Horman Designs is the brand of Jared Horman, a graphic designer turned muralist specializing in bold, community-centered concepts. When we went through Jared’s branding exercise, it was clear that he embraced a multitude of different styles. We had to decide which of those styles made the most sense for his business as a muralist. In the end, we landed on a brand identity that represented his grunge, street-art style, while remaining clean enough to appeal to a commercial clientele.