Surety Association of Tennessee

Surety Association of Tennessee creates community and strengthens surety presence in the state of Tennessee. This client came to me with an AI generated logo that lacked variation and needed refinement. They also wanted to ensure they had colors, fonts, type, and messaging fundamentals in order. Working with a copywriter, we started them with our Brand Basics Package and were able to deliver a refined brand with warmth and character that would allow them to look and sound professional while remaining approachable.