Upside Guaranty

Upside Guaranty provides financial oversight for construction projects. This client came to me with an AI generated logo that they loved, but it lacked variation and needed some refinement. They also wanted to ensure they had colors, fonts and a type system to build out their logo into more of a brand. I started them with my Brand Basics Package and was able to deliver them an approachable and confident evolution of the original logo they loved.